Writing A Cover Letter For A Promotion

You know that next job of yours? Yes, that’s right, the really amazing one with the brilliant co-workers, cool boss, and fresh, free snacks in the office vending machine? That one.

You know how you’re going to land it? By quickly showing your future employer that:

a) You’re going to perform incredibly well in this job.
b) You’re insanely likable.
c) You’re really going to fit in around there.

These are the three primary factors that influence the selection process. The person who wins that great job will be the one who shows the decision makers, quickly, that he or she is all three of those things. And you have an amazing opportunity to begin planting these seeds right from the introduction, à la your cover letter.

Most people squander the opportunity. Instead of using their cover letter real estate to their massive advantage, they toss over bland, cliche-filled, or completely-redundant-to-the-resume clunkers. Or worse, they showcase all the things that they want out of the deal, without pausing for a moment to recognize that the company cares a heck of a lot more about what it’s going to get from you.

As a recruiter, it pains me to read most cover letters, because the vast (and I mean vast) majority of them stink. Knowing this should inspire you even further to create a brilliant one. Because, let me tell you, on those rare occasions an amazing cover letter crosses my desk? Mamma mia. It makes my day, and it most certainly influences my interest in its author.

So, how do you pull off a killer cover letter, one that conveys passion and talent and that makes the recruiter or hiring manager’s day? Make sure you do all of these things.

1. Tell Them Why, Specifically, You’re Interested in the Company

Decision makers never want to feel like you’re wallpapering the universe with the same pathetic cover letter. They want to feel special. And so, you need to make it clear that you’re approaching this organization for very specific reasons. And ideally, not the same very specific reasons that everyone else is giving.

Example

Try a high-personality lead in like this: “Having grown up with the Cincinnati Zoo (literally) in my backyard, I understand firsthand how you’ve earned your reputation as one of the most family-friendly venues in the State of Ohio. For 20 years, I’ve been impressed as your customer; now I want to impress visitors in the same way your team has so graciously done for me.”

2. Outline What You Can Walk Through the Doors and Deliver

This isn’t you making a general proclamation of, “Hey, I’m great. I swear!” You need to scrutinize the job description and use whatever other information you’ve gathered about the opening, determine the key requirements and priorities for this job, and make it instantly clear to the reviewer that you can deliver the goods on these key things.

Example

Consider crafting a section within the letter that begins with, “Here’s what, specifically, I can deliver in this role.” And then expound upon your strengths in a few of the priority requirements for that role (they’re typically listed first on the job description or mentioned more than once).

3. Tell a Story, One That’s Not on Your Resume

As humans, we love stories far more than we love data sheets. (OK, I speak for most humans). So, what’s your story? What brings you to this company? Did you used to sing along to all of its commercials as a kid? Did the product make some incredible difference in your life? Do you sometimes pull into the parking lot and daydream about what it would feel like to work there? Tell your story. Just make sure you have a great segue. Random trivia can come across as weird.

Example

Say you’re applying for a marketing job with a baked goods company known for its exquisite tarts and pies. You may want to weave a sentence or two into your cover letter about how you took the blue ribbon in the National Cherry Festival pie eating contest when you were 10, and that you’ve been a pie fanatic ever since. (Yes, this was me, but I actually came in second place. Sigh.)

4. Address the Letter to an Actual Person Within the Company

Not one employee at your future new company is named “To Whom it May Concern,” so knock that off. You’ve got to find a real person to whom you can direct this thing.

This seems so hard or overwhelming, but it’s often easier than you may think. Just mosey over to LinkedIn and do a People search using the company’s name as your search term. Scroll through the people working at that company until you find someone who appears to be the hiring manager. If you can’t find a logical manager, try locating an internal recruiter, the head of staffing or, in smaller companies, the head of HR. Address your masterpiece to that person. Your effort will be noted and appreciated.



And a last, critical factor when it comes to delivering a great cover letter: Be you. Honest, genuine writing always goes much, much further than sticking to every dumb rule you’ve ever read in stale, outdated career guides and college textbooks.

Rules can be bent. In fact, if you truly want that amazing job with the brilliant co-workers, cool boss, and fresh, free snacks? They should be.

That's awesome to hear, because connecting great people to great jobs is kinda our thing.

Check Out Tons of Openings Now

Many employers have an internal promotion policy that allows current employees to apply for open positions before outsiders are considered. Getting the promotion is all about selling your skills and abilities to your employer. The cover letter is a tool you can use to accomplish this task. Word your cover letter in such a way that it leaves no room for guessing about how much you can bring to the table if awarded the position. Writing a cover letter for an internal promotion is quite similar to writing one as an outside applicant. Limit the cover letter to one page.

State your reason for writing the cover letter, including the fact that you heard about the job vacancy through an internal posting. Mentioning how you heard about the job opening lets the employer know that you are already an employee. This is especially helpful if you work for a larger employer.

Mention the department you currently work in, along with the length of time you have been working in that department. To show progress, mention the position you held as a new hire and the short time-frame it took for you to move up to your current position.

State a few of your qualifications. If you hold any special certifications, mention them. If you have participated in specialized company training, mention the training and how it has prepared you for the promotion.

List some of your accomplishments while working for the company. If company productivity has increased as a result of your efforts, state this fact. Include statistics to back up your claims. Such statistics show the employer that you are an asset to the company. When listing your accomplishments, use bullet-point formatting instead of using a comma sequence. Using bullets will make your accomplishments stand out visually.

Ask for an interview at a mutually convenient time. List your contact number and your current shift hours. Your shift hours tell the employer the best times to interview you.

 

About the Author

Faizah Imani, an educator, minister and published author, has worked with clients such as Harrison House Author, Thomas Weeks III, Candle Of Prayer Company and "Truth & Church Magazine." Her dossier includes JaZaMM WebDesigns, assistant high-school band director, district manager for the Clarion Ledger and event coordinator for the Vicksburg Convention Center.

Photo Credits

  • Digital Vision/Photodisc/Getty Images

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