Under Armour Case Study Chegg Inc

Lululemon has been employing the focused diFerentiation strategy since its establishment in1998, with the vision of “elevate the world from mediocrity to greatness”. After 15 years, the±rm has been recognized as a leading company in the performance-base yoga and ±tnessapparel market. Conservely, the company still got some problems which prevent them frombeing a big name in the fashion industry.The ±rm has been succeeded in brand-building and product-oFering when it can providemany kinds of apparel products for people who do yoga and ±tness. Some key successelements are unique design and styling, well-built distribution network in the US, developingbrand name and reputation and the ability to expand the geographic coverage. On thecontrary, Lululemon has to solve many problems relatedted to high price, value chain, smallrange of target customer, etc. The Board of directors of Lululemon already had somestrategies to turn the company back on track.Some recommendations for the case of Lululemon are also listed: -Continue to develop products related to y&g activities. -Try to capture men’s ±tness apparel market, take the market share from Nike, UnderArmour and Adidas-Reebok. -Continue to expand the products to foreign market, such as South America, Europeand Asia. Be patient, because each of these market requires time to research andraise awareness of local customers-Not open franchises due to bad previous results. The culture of Lululemon is hard tocopy, and a wrong signal of the franchisees can hurt the brand image.-Be cautious when expanding the business, because Lululemon would have to invest alot of money and need time to turnover the capital. Investing too fast can harm its±nancial performance, because cash may be run out.In summary, it can be seen that the strategy of Lululemon has been very successful. But ifthe ±rm wants to expand their market share and solve the problems with the products, it willhave to try harder.Overview-Lululemon is a designer and retailer of high-end yoga and athletic apparel founded byChip Wilson in Canada.

Glu Mobile Inc. (NASDAQ:GLUU) market capitalization at present is $505.12M at the rate of $3.89 a share. The firm’s price-to-sales ratio was noted 0.00 in contrast with an overall industry average of 88.74. Most of the active traders and investors are keen to find ways to compare the value of stocks. The price-to-sales ratio offers a simple approach in this case. They just need to take the company’s market capitalization and divide it by the company’s total sales over the past 12 months. The lesser the ratio, the more attractive the investment. During the key period of last 5 years, Glu Mobile Inc. (NASDAQ:GLUU) sales have annually surged 22.10% on average, however its earnings per share growth remained at -12.60%.

How Company Returns Shareholder’s Value?

Dividends is a reward scheme, that a company presents to its shareholders. There can be various forms of dividends, such as cash payment, stocks or any other form. This payment is usually a part of the profit of the company. A company’s dividend is mostly determined by its board of directors and it requires the shareholders’ approval. Glu Mobile Inc. (NASDAQ:GLUU) for the trailing twelve months paying dividend with the payout ratio of -% to its shareholders. Currently it is offering a dividend yield of -% and a 5 year dividend growth rate of -%. Over the last year Company’s shares have been trading in the range of $1.73 and $4.73. However yesterday the stock remained in between $3.64 and $3.91. The stock is above its 52-week low with 124.86% and is in the wake of its 52-week high with -17.76%.

Performance & Technicalities

In the latest week Glu Mobile Inc. (NASDAQ:GLUU) stock volatility was recorded 6.04% which for the previous full month was noted 5.16%. Meanwhile the stock weekly performance was subdued at -12.19%, which was upheld for the month at 5.42%. Likewise, the upbeat performance for the last quarter was 42.49% and for the full year it was 93.53%. Moreover the Company’s Year To Date performance was 100.52%. Now a days one of the fundamental indicator used in the technical analysis is called Stochastic %D”, Stochastic indicator was created by George Lane. The stochastic is a momentum indicator comparing the closing price of a security to the range of its prices over a fix period of time. The gauge is based on the assumption that if price surges, the closing price tends towards the values that belong to the upper part of the area of price movements in the preceding period. On the other hand if price drops, the contrary is right. For Glu Mobile Inc. (NASDAQ:GLUU), Stochastic %D value stayed at 17.68% for the last 9 days. Considering more the value stands at 35.82% and 36.35% for 14 and 20 days, in that order.

Under Armour, Inc. (NYSE:UA) closed at $14.40 a share in the latest session and the stock value rose almost -42.79% since the beginning of this year. The company has managed to keep price to sales ratio of 0.00 against an industry average of 88.74. The price to sales ratio is the ratio of the market value of equity to the sales. This ratio is internally not steady, since the market value of equity is divided by the total revenues of the firm. Following last close company’s stock, is -6.82% below their SMA 50 and -51.24% below the 52-week high. A simple moving average (SMA) is an mathematical moving average calculated by adding the closing price of the security for a number of time periods and then dividing this total by the number of time periods. Its most recent closing price has a distance of -4.75% from SMA20 and is -20.87% below than SMA200.

In-Depth Technical Study

Investors generally keep an extensive variety of technical indicators at their disposal for completing technical stock analysis. The average true range is a moving average, generally 14 days, of the true ranges.

The average true range (ATR) was fashioned to allow traders to more precisely evaluate the daily volatility of an asset by using straightforward calculations. However the indicator does not specify the price direction, rather it is used first and foremost to measure volatility caused by gaps and limit up or down moves. The ATR is fairly simple to calculate and only needs historical price data.

ATR is counted for different periods, like 9-day, 14-day, 20-day, 50-day and 100-day. At the moment, the 14-day ATR for Under Armour, Inc. (NYSE:UA) is noted at 0.45.

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